P
The roster
Our brands
We add a brand when its formulation, sourcing and intention pass our standard — not when it boosts margin. Today: one. Soon: a small, deliberate roster.
Maison · since 1959
Yves Rocher
Born in La Gacilly, Brittany, Yves Rocher pioneered botanical beauty — growing, harvesting and formulating its own plants. We carry the edit we’d actually use: the Monoï oils, the cult Hair Shine Vinegar, the iconic Comme Une Évidence and the sulfate-free haircare.
1959
Founded · Bretagne
250M
Customers worldwide
600+
Botanical extracts
In Stock · Direct from FranceIn the wings
Chosen, not stocked.
Two more houses are in testing against the Pétale standard. We’ll add them only when they earn their place. Want first access?
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